Behind the Brush

Nicole Salgar Studio is a Florida-based visual arts company led by artist Nicole Salgar. Headquartered in St. Petersburg, with roots in Miami and New York City, the studio specializes in large-scale murals, immersive installations, fine art, and creative visual branding. With over a decade of experience, Nicole’s work can be found across the U.S. and internationally—in Museums, boutique hotels, residential spaces, restaurants, schools and other cultural institutions.

What began as a public art practice in NYC in 2012 has evolved into a multidisciplinary studio known for blending high-end aesthetics with intentional storytelling. Offerings include murals, canvas work, hand-painted signage, illustration (digital and traditional), interior wall treatments, branding, and site-specific installations. Nicole has worked with Fortune 500 companies, small businesses, homeowners, nonprofits, and municipalities, bringing a refined and collaborative approach to each project.

In addition to custom artwork, the studio creates immersive, social-media-ready experiences that enhance brand presence and audience engagement. By combining strong visual impact with a strategic understanding of consumer behavior and cultural context, we develop work that supports both aesthetic and communication goals.

Each project at Nicole Salgar Studio is approached with a tailored, site-specific mindset. Rather than applying a singular aesthetic, we work closely with clients to develop artwork that reflects the distinct identity, context, and objectives of the space. Whether it’s a brand activation, private commission, or public installation, our focus is on delivering thoughtful, visually impactful work with lasting relevance.